Loovi Rebranding – commisioned by Quartel Design

Loovi is an organization in Brazil that has grown exponentially in recent years. Its product tries to revolutionize a change in the local economy by offering financial plans and strategies to favor its clients. It is the perfect combination between technology and security.


Loovi has developed cutting-edge technology that, through an exclusive device, provides information about your car in real time. From the moment our device is connected, your vehicle is monitored by our center 24 hours a day.

Loovi needed to refresh its brand image as if also all its brand points. For this, it was necessary to analyze the current brand and take it to the desired scenario.
For this we work on a concept of connection brand and a strong and vibrant color palette that responds to the demands of the latest technology. In addition to the brand redesign, we design all contact points, offering a wide range of market applications, frames, illustrations and UI / UX concepts.The result is a simple brand, but at the same time strong and easy to recognize for the user.